About Us and Contact Information

The Gunnison Crested Butte Tourism and Prosperity Partnership, or TAPP, (known as the Gunnison-Crested Butte Tourism Association from 2002-2019) was born in 2002 by popular vote of the people in Gunnison County. The ballot issue created a Local Marketing District for the purpose of marketing the Gunnison Valley. The vote allowed the lodging tax to increase from 1.9% to 4%. The tax applies to rooms and accommodations rented to customers for less than 30-day periods. Since its founding, TAPP has been responsible for marketing the Gunnison Valley as a year-round vacation destination.

The mission of the Tourism and Prosperity Partnership (TAPP) is to leverage Local Marketing District and grant monies to develop and maintain a robust and diversified Gunnison County economy.

TOURISM MARKETING

The goal of TAPP’s tourism marketing arm is to grow lodging revenues and fill airline seats by running strategically targeted seasonal marketing campaigns.

SUSTAINABLE TOURISM AND OUTDOOR RECREATION

TAPP works with the Sustainable Tourism and Outdoor Recreation Committee (STOR) to communicate with land managers and provide educational resources for visitors about the principles of Leave No Trace and sustainable land use. TAPP also provides support to local trails organizations.

ECONOMIC DEVELOPMENT

TAPP’s economic development arm recruits export businesses to the valley with a goal of increasing export revenue, creating high-paying jobs, helping existing local businesses and startups, and placing Western students in jobs and internships. The economic development team oversees The Hub, which provides office, warehouse and storage space for exporter businesses.

WESTERN COLORADO UNIVERSITY

TAPP supports Western Colorado University by facilitating conversations and connections between local businesses and academic programs, and by promoting the university through our marketing channels.

To strengthen community prosperity through strategic tourism initiatives and diversified economic growth.

• Andrew Sandstrom, executive director
• TJ Taylor, ICELab director
• Katy Mooney, marketing director
• Meredith Zaltsman, marketing manager
• Jeff Moffett, air marketing consultant
• Danica Bona, social media content coordinator
• Rachel Gearhart, administrative assistant and content coordinator

• Bill Ronai, President
• Ian Higgins (representing Western Colorado University)
• Andrea Kullhem (representing Vail Resorts)
• Chris Miller
• Lindsay Beltchenko
• Leora Wallace
• Noah Eckhouse

Meetings are open to the public. They begin at 7:30 A.M and are held at the Hub at 1000 N Main St., Ste. 3, in Gunnison. Join via Google Meet with this link. These dates are subject to change. 

• Feb. 5 – Agenda
• May 7 – Agenda
• Aug. 6 – Agenda
• Nov. 5 – Agenda

All local visitor-facing businesses may create a business partner listing that shows up on relevant pages on our website. (For example, a fishing guide business would appear on the fishing page.) To set up or edit your partner listing, please fill out this form. 

To have your event featured on our events calendar, please submit your event to the KBUT Gunnison Valley Events Calendar. 

To have your event featured on our events calendar, please submit your event to the KBUT Gunnison Valley Events Calendar. 

• Click here to view the TAPP bylaws. The bylaws were last updated at the TAPP Board of Directors meeting on Feb. 9, 2026.

• Click here to view TAPP’s 2024 audited financial statement.