Contact & FAQ

Most anything you want to know about the Gunnison Valley is contained on this site. Follow the links below for more information on:

For more information, or to talk to a real person, there are two Visitor Centers in the Gunnison Valley that would be happy to assist.

For questions related to Gunnison or Almont, The Black Canyon National Park, or Blue Mesa please call the Gunnison Country Chamber of Commerce and Visitor Services at 970-641-1501.

For questions related to Crested Butte or Mt. Crested Butte, Crested Butte Mountain Resort, or anything else about the North Valley please call the Crested Butte/Mt. Crested Butte Chamber or Commerce and Visitor Center at 970-349-6438.

The Gunnison-Crested Butte Team

John Norton brings years of ski industry experience to the Gunnison-Crested Butte team. He’s a talented skier and mountain biker, an avid kayaker and rafter, and an excellent cook. He’s the hub of the TAPP team and understands the Gunnison Valley brand better than pretty much anyone.

Contact John:

  • For information on the organization’s goals and strategy; or
  • to get involved as a board member.

Phone: 970.379.5498, Email: [email protected]

Katy brings expertise in digital marketing, communications and photography to the TAPP team. Her years as a “ski bum” have given her a unique perspective into the outdoor recreation and travel industries. She joined the TAPP team in April 2020 and has called Gunnison home since 2014.

Contact Katy:

  • If you have a question about billing (all invoices should be sent to [email protected]);
  • if you would like to know more about TAPP’s social media; or
  • if you can’t remember how to access your partner account on this website.
  • For partnership opportunities, please contact our media buyer Sara Moore.

Phone: 480.433.7464 Email: [email protected]

Andrew is the Gunnison-Crested Butte Marketing Director, and also serves as the lodging liaison. Andrew moved to the Gunnison Valley in 2010 with the intention of taking a gap year before starting Graduate school. Now, 7 years later, he has decided to raise his family here. Andrew is the only member of TAPP that you will see on a snowboard. In his free time, Andrew loves anything that will get him outside. Some of his favorites include mountain biking, Nordic skiing, and backpacking. He is excited to show journalists the place he has fallen in love with and will forever call home.

Contact Andrew:

  • If you’re a journalist working on a story or planning a media visit;
  • if you’re film scout looking for help with locations and permitting.

Phone: 720.220.5700 Email: [email protected]

David brings over a decade of experience in corporate finance and business valuation to find ways to bolster economic development in Gunnison County. As ICELab Director, David enjoys consulting with local businesses and startups as well as recruiting jobs into the county all from the coworking economic hub of the Valley that is the ICELab @ Western. David and his wife moved to the Gunnison Valley to enjoy mountain biking, snowboarding and the mountain town lifestyle. Skate skiing has been added to David’s favorite things to do list since moving here from North Carolina.

Contact David:

  • If you’re interested in starting a business in Gunnison County or moving a business here; or
  • if you’re interested in working remotely from Gunnison County short-term or long-term.

Phone: 225.715.8857 Email: [email protected]

Tanner has a unique career background ranging from brand management, to film tour coordination, to residential construction. He is a jack-of-all-trades and always willing to help ICELab members succeed with their goals. Tanner moved to Gunnison in 2014 with ambitions to live the outdoor lifestyle and attend Western Colorado University. After graduating in 2018, Tanner has made Gunnison his home and is excited to be a part of the TAPP team. 

Contact Tanner:

  • If you’re interested in working remotely from Gunnison County short-term or long-term; or
  • if you’re interested in starting a business in Gunnison County or moving a business here.


Email: [email protected]

Jeff supports the Tourism Association’s data-driven marketing strategies for promoting airline service to and from the Gunnison Crested Butte Regional Airport (GUC). Jeff analyzes booking trends, pricing, and survey data and coordinates marketing plans with other staff members and airline revenue managers. When not crunching numbers you could find Jeff enjoying single track at sunset, tuning his son’s junior race skis, coaching youth hockey, dropping into fresh powder, or with his wife in their wooden hot tub.

Contact Jeff:

  • If you have questions pertaining to GUC flights;
  • if you want to sign up for the Gunnison Airfare Club and receive fare sale notices; or
  • if you need help promoting your business to fly-in guests.

Phone: 970.275.1906 Email: [email protected]

Rachel brings experience in social media content creation and management, blog writing and management, data entry, and a short stint as the shipping manager for a small business. She loves camping in her car, walking her dog, taking film pictures of mountains and trees, reading, Nordic and alpine skiing, road biking, or anything that gets her outside. She moved to the valley in 2020 and was stoked to join the TAPP team in May 2021.

Contact Rachel:

  • To update or create your partner listing;
  • to start an ICELab membership (and get the printer to work once you’re here);
  • or anything else not listed for the rest of the TAPP team.

Email: [email protected]

Info for Partners

We are pleased to partner with local businesses, non-profits, event organizers, and the Chambers of Commerce in the Gunnison Valley to promote our community and deliver an outstanding experience to guests. To help get you the information you need as quickly as possible, we’ve compiled the FAQ below. If your question isn’t answered below, or you have additional questions, don’t hesitate to reach out to one of our team members.

We don’t offer paid advertisement opportunities on our website, in our vacation guide, or via our social channels at this time. Instead, we work with local businesses to promote the whole valley as a year round destination.
Any local tourism businesses and non-profits are considered TA members and invited to sign up for an account here on the official visitor information site for Crested Butte and the Gunnison Valley. If you think you and your business qualify, email GCBTA Marketing Manager Katy Mooney to tell her about your business and initiate the process of signing up for an account.
Use the login link in the footer of the website and input your username/email address and password.

If you’ve logged in before and can’t remember your password, use the login link in the footer of the site. Then, use the forgot password link and follow instructions to reset your password.

If you don’t know the email address/username associated with your account, email Marketing Manager Katy Mooney for assistance.

We pull our events from the valley-wide Gunnison Valley Calendar managed by KBUT on a weekly basis. Please submit your events there at least two weeks in advance to get them on our calendar as well.
Go to our Submit a Deal page and fill out the relevant info. Once submitted please email a photo (for which you have the rights) for the deal listing to Katy Mooney.
We recognize the importance of special events to help bring visitors into the valley and love partnering with event organizers to help make events successful. In the past, examples of this have included marketing partnerships with event organizers and offering cash prize purses for existing events to help increase participation numbers and the caliber of participants. We are particularly interested in partnering with events that align with our marketing strategy and goals.

If you are holding an event in the Gunnison Valley and would like to talk to the TA about partnership opportunities, reach out to our Marketing Manager Katy Mooney.

Our Board of Directors is a 7-member board of community members with vast and diverse marketing experience. One board seat each are designated as permanent seats for the Crested Butte Mountain Resort marketing manager and the Western State Colorado University marketing manager. Then five additional members are appointed by the Local Marketing District following applications and interviews during the beginning of the calendar year. These five seats are on a staggered schedule so no more than two seats are open each year. The five appointed board members each serve three year terms. Our by-laws require that of the five appointed members, at least one be from south of Jack’s Cabin and at least one be from north of Jack’s Cabin.
First, make sure you meet the qualifications outlined in our by-laws:

  1. Resident or property owner of Gunnison County, and
  2. Have significant marketing experience that can be applied to tourism marketing, or
  3. Have current or past business experience providing services to visitors in Gunnison County as a senior decision maker, and
  4. View the County as one interdependent and interconnected economic system.

If you meet those qualifications and you are interested in applying to be on the TA Board, applications are typically due in January of each year. The selection committee consisting of the three LMD board members and the two permanent members of the TA Board will conduct interviews and select new board members for the TA.

If you are interested in applying for the TA board and have questions about the process, please reach out to TA Executive Director, John Norton.

After approval, we post our board meeting minutes online. We post them on the meetings and documents page.
Board meetings are open to the public and are held quarterly on the second Thursday of each month. Check out our meetings and documents page for more information

Press and Advertising

Thanks for your interest in the Gunnison Valley. We hope this FAQ helps you answer any questions you have about the Gunnison Valley. If you can’t find the answer to your question here, check out our full press room.

Contact Andrew Sandstrom, Gunnison-Crested Butte Marketing Director, for photo or video assets for a story.
Andrew Sandstrom, our Marketing Director, is the one to reach out to for information on how to plan the perfect visit for you to nail your next story. Shoot him an email or call him at (720) 220-5700 and he’ll help build you an itinerary for the ages.
Colvita Creative is our media buying agency. Reach out to our media buyer Sara Moore about opportunities you have for us to work together.


Partnerships and Marketing Opportunities

Our role at the Tourism and Prosperity Partnership (TAPP) is to promote the Gunnison Valley as a year-round vacation destination. We have partnerships with the local chambers of commerce and local businesses to bring people to the Gunnison Valley and deliver a fantastic visitor experience.

Our stated goals are to outpace our competitive set in growth in occupancy (as measured by DestiMetrics and tax collections) and hit 70% load factors on all MRG (minimum revenue guarantee) flights into the Gunnison-Crested Butte Regional Airport. During the winter months, we focus on alpine skiing, Nordic skiing and fat biking. During the summer, our largest efforts are invested in mountain biking, but we also promote the great variety of experiences in the Gunnison Valley.

Gunnison Valley Marketing and Event Grant Cycle

TAPP runs an annual grant cycle in the fall. Grants are awarded for events and marketing projects that meet the criteria in our rubric below.

2021 Grant Cycle Information

  • We will not provide grants to any applicants that have event dates between July 1 and Aug. 16.
  • Any organization applying for funds must send a representative to one mandatory educational session. This session will be conducted virtually via zoom on Oct. 14, 2021.
    • Time: Oct. 14, 2020 5:00 p.m.
    • Join Zoom Meeting: https://us02web.zoom.us/j/88534637481
  • Grant applications will be due by Oct. 29, 2021 at 5:00 p.m. Please send to Andrew Sandstrom at [email protected].
  • Our awards will be announced by Nov. 15, 2021.
  • Funding requests for sustainable tourism initiatives are not appropriate for this grant cycle and should instead be addressed to the Sustainable Tourism and Outdoor Recreation (STOR) committee.
  • Reports are due on Oct. 1, 2022.

2020 Grant Cycle Information

Rubric and How to Apply

To submit a Gunnison Valley event or marketing grant, review the information below and email your application to Andrew Sandstrom at [email protected]. All grant proposals will be evaluated based on the attached rubric. Questions about our rubric (page 3 below) and scoring on your Gunnison Valley grant can be directed to Board of Directors member Wynn Williams.

TAPP Grant Cycle Info-2020.2021

Marketing Partnerships

Our website is the definitive source for visitors to the Gunnison Valley. It’s also home to the valley’s most comprehensive events calendar for visitors. All local tourism-related businesses and event organizers have the opportunity to be featured in our partners directory and on our event calendar.

To set up or edit your partner listing, please email admin assistant Rachel Gearhart.

Meetings and Documents

2021 Meetings

  • Jan. 13, 2021 7:30-9:30 a.m. Board of Directors meeting (via Zoom)
  • Feb. 8, 2021 4-5:30 p.m. Board of Directors meeting (via Zoom or in person at the ICELab)
  • March 11, 2021 7:30 a.m. – Board of Directors meeting
  • May 13, 2021 7:30 a.m. – Board of Directors meeting
  • June 10 noon-5 p.m. and June 11 8 a.m.-noon – annual strategy meeting
  • Sept. 16, 2021 7:30 a.m. – Board of Directors meeting
  • Nov. 11, 2021 7:30 a.m. – Board of Directors meeting

Meetings are open to the public. We only ask that you RSVP with TAPP marketing manager Katy Mooney if you plan on attending.

TAPP Documents


Click here to view the TAPP bylaws. The bylaws were last updated at the TAPP Board of Directors meeting on Oct. 21, 2020.

Meeting Minutes

Meeting minutes are posted after they are approved. The 2015 and 2016 meeting minutes have been archived, but are available upon request. For a digital copy, email TAPP marketing director Andrew Sandstrom.

2021 Meeting Minutes



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