During the five-week business incubator founders and teams develop successful business habits, create a solid business model and expand their entrepreneurial mindset to maximize their ideas. Topics covered include marketing, public relations, finances, customer segmentation, go-to-market strategy, DTC and wholesale. Participants will build connections among each other and the local business community. Participants will also become well-versed in Colorado business resources and statewide economic development programs. At the end of the program, participants should have an attainable business plan and resources and knowledge to continue scaling their operations. Companies in the Incubator will develop successful business habits, create a business model and get tools to maximize their ideas. Companies will also receive a free ICELab membership and the ability to meet with ICELab staff and mentors for advice, support, and encouragement. The program culminates with a Community Pitch Event where participants are able to share their business with the community by presenting a pitch they could give to potential investors. The Business Incubator will cost $500.