Partnerships & Marketing Opportunities

Our role at the Gunnison-Crested Butte Tourism Association is to promote the Gunnison Valley as a year round vacation destination. We have partnerships with the Chambers of Commerce and local businesses to bring people to the Gunnison Valley and deliver a fantastic visitor experience.

Our stated goals for 2019 are to outpace our competitive set in growth in occupancy (as measured by DestiMetrics) and hit 70% load factors on all MRG flights into the Gunnison-Crested Butte Regional Airport. During the winter months, we focus on Alpine skiing, Nordic skiing, and fat biking. During the summer, our largest efforts are invested in mountain biking, but we also promote the great variety of experiences in the Gunnison Valley.

Economic Development Grant RFPs

Gunnison County, in collaboration with the City of Gunnison, the Gunnison-Crested Butte Tourism Association, and the ICELab @Western, has developed a partnership to address economic resiliency and diversity in Gunnison County. The partners are promoting a diverse and resilient economy through utilization of local, regional and statewide resources, business development and recruitment, and development of amenities that enhance the quality of experience for visitors and residents alike.
As part of this process, Gunnison County secured a Rural Economic Development Initiatives (REDI) grant from the Colorado Department of Local Affairs. We will post RFPs for individual grant projects on this site as they are developed.

Gunnison Valley Event and Marketing Grant Cycle

It’s time for another round of Spring/Summer/Fall event and marketing grant submissions. Notable details for this next round:

  • We will not provide grants to any applicants that have event dates between July 1 and August 16, 2019.
  • Any organization applying for funds must send a representative to one mandatory educational session. We will offer two. One will be held in Mt. Crested Butte at 5:30 PM on April 4 at the Elevation Board Room. The second one will be held in Gunnison at 5:30 PM on April 8 at the ICELab on Western’s campus. If you have any questions about these educational sessions, please email Daniel Kreykes.
  • Applications are due by end of day on April 11, 2019.
  • Grant Awards will be announced on April 19, 2019

To submit a Gunnison Valley event or marketing grant please review the information below and email your application to Laurel Runcie at [email protected]. All grant proposals will be evaluated based on the attached rubric. Questions about our rubric (page 3 below) and scoring on your Gunnison Valley grant can be directed to Board member Wynn Williams.

Download the Gunnison Valley Event and Marketing Grant Packet

Marketing Partnerships

Our website is the definitive source for visitors to the Gunnison Valley. It’s also home to the valley’s most comprehensive events calendar for visitors. All local tourism-related businesses and event organizers have the opportunity to be featured in our business directory and on our event calendar.

If you do not have a listing on this website and feel you should, please reach out to Laurel Runcie, GCBTA Marketing Director.

If you already have a partner account, but you’re having trouble accessing your business listing, email Daniel Kreykes, GCBTA Social Media Manager for assistance.


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