Partnerships & Marketing Opportunities

Our role at the Gunnison-Crested Butte Tourism Association is to promote the Gunnison Valley as a year round vacation destination. We have partnerships with the Chambers of Commerce and local businesses to bring people to the Gunnison Valley and deliver a fantastic visitor experience.

Our stated goals for 2016 are to outpace our competitive set in growth in occupancy (as measured by DestiMetrics) and hit 70% load factors on all MRG flights into the Gunnison-Crested Butte Regional Airport. During the winter months, we focus on Alpine skiing, Nordic skiing, and fat biking. During the summer, our largest efforts are invested in mountain biking, but we also promote the great variety of experiences in the Gunnison Valley.

Marketing Partnerships

Our website is the definitive source for visitors to the Gunnison Valley. It’s also home to the valley’s most comprehensive events calendar for visitors. All local tourism-related businesses and event organizers have the opportunity to be featured in our business directory and on our event calendar.

If you do not have a listing on this website and feel you should, please reach out to Laurel Runcie, GCBTA Project Manager.

If you already have a partner account, but you’re having trouble accessing your business listing, email Daniel Kreykes, GCBTA marketing coordinator for assistance.

Event Support

If you have an event that aligns with our goals and supports our mission to bring more destination visitors to the Gunnison Valley, we would love to talk about how we can all work together. In the past, we’ve worked with events to market them and we’ve also supplied a cash purse for events that align with our goals and strategy. Reach out to Executive Director John Norton or Project Manager Laurel Runcie for more information on ways we can work together to promote your events.

Gunnison-Crested Butte Reservations

We have partnered with Crested Butte Vacations to offer our guests a Central Reservations option to make booking a vacation here as easy as possible. Our Gunnison-Crested Butte Reservations agents are able to book everything from lodging and airfare to on-the-ground activities like snowmobile tours and ski lessons, allowing a guest to build their entire vacation before they even arrive.

If you own a local tourism business and would like to join Gunnison-Crested Butte Reservations, please reach out to GCBTA PR Manager and lodging liaison, Andrew Sandstrom.



Love our blog? So do we! Subscribe for blog updates. We'll send you our best vacation deals, too.

Fields marked with an * are required