The Gunnison-Crested Butte Tourism Association was born in 2002 by popular vote of the people in Gunnison County. The ballot issue was to create a Local Marketing District for the purpose of marketing the destination as a whole. The vote allowed an increase in the Lodging tax from 1.9% to 4%. Since its founding, the Tourism Association has been responsible for marketing the Gunnison Valley as a year-round vacation destination.

Gunnison-Crested Butte Tourism Association Mission

Pending board approval the Gunnison-Crested Butte Tourism Association is changing its name and mission to the Tourism and Prosperity Project (TAPP). Once voted on, the new mission will be posted here.

The purpose of the Tourism Association is to implement an integrated marketing effort which promotes the Gunnison Valley as a year-round destination and enhances the visitor experience. Increasing total annual tourism/guest revenue is a primary goal of the Tourism Association, with an emphasis on overnight visitation.

The Team

We’re a team of people who love the Gunnison Valley and sharing it with the world. We tell the story of the experience of the Gunnison Valley through video, photography, and the written word.

We have a 7 member board and a 5 member staff of Gunnison Valley enthusiasts. We work very closely with the Chambers of Commerce in Crested Butte and Gunnison. They run the 4 Visitor Information Centers in the Valley and serve as a critical conduit between us and our local businesses.



The Tourism Association’s primary funding source is through an annual contract with the Gunnison County Local Marketing District. The Tourism Association also seeks grants from local and regional funding organizations.

In particular, the Town of Mt. Crested Butte has supported significant marketing and event initiatives undertaken by the Tourism Association since the TA’s founding. In recent years, Mt. Crested Butte’s partnership has enabled the Tourism Association to launch a mountain bike signage initiative, a map app, and Gunnison-Crested Butte Reservations. Mt. CB has also contributed funds to support air service marketing and mountain biking marketing.

The Town of Crested Butte has also come on board as a partner in the mountain biking signage initiative funding signs built in town.

We received grant funding in support of Houston Air Service from the Colorado Tourism Office in 2017.


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